ENCAMS is tackling the sea of cigarette ends flooding onto our streets with a new campaign to encourage smokers to bin their butt instead of flicking their fag end on the floor.
The striking campaign, which launches in April, aims to drive home the scale of cigarette litter as a problem and encourage smokers to dispose of their dog ends properly. The eye-catching advertising will be seen across England on bus shelters, phone boxes, lamp post banners in Tesco car parks, and in washrooms and on beer mats in pubs, bars and clubs.
Working in partnership
Working in partnership with 11 local authorities from across the country, ENCAMS hopes to reinforce the campaign message locally. The partner councils chosen to take part include: London Borough of Barking & Dagenham, Rotherham Metropolitan Borough Council, Breckland Council, London Borough of Enfield, London Borough of Ealing, Wolverhampton City Council, Plymouth City Council, London Borough of Lewisham, Lichfield District Council, London Borough of Hounslow and Sefton Council.
A pocket-sized solution
Supermarket giant Tesco is supporting our campaign, with stores nationwide stocking up on a portable ashtray called Ashcan. The cigarette-sized ashtray fits snugly into a cigarette packet and is a handy way to dispose of your cigarette stubs when there is no bin or ashtray nearby. To find your nearest Tesco store click here.
Other portable ashtrays are available in a variety of shapes and sizes to fit in your pocket, in your handbag, your cigarette packet or even on your key ring. Click here to find more and order your own portable ashtray.
Get involved
If you would like to run this campaign and are the manager of large areas of land, ENCAMS can provide you with step by step guidance to help you reduce cigarette litter. Our cigarette litter Campaign Management Guide will help you to reduce litter by directing you to the best available resources, helping you to cut costs and deliver effective results. To find out more, click here.
Find out more If you would like to find out more about our campaign or if you want to get involved please contact the marketing team.
